How is the Science of Machine Learning Changing the Art Of Media
Building a Team of Specialists by a Non-Specialist
What Makes One Succeed – Does It Matter Where You Come From
Personalisation: Intrusion or Disruption
Reaching Out to Your Right Target Audience
“Devotion to Duty Determines Your Destiny”
Small Data: The Tiny Clues that Uncover Huge Trends - Martin Lindstrom
An Inquiry Into the Nature and Causes of the Wealth of Nations - Adam Smith
Sapiens: A Brief History of Humankind - Yuval Noah Harari
Leadership - Rudolf W. Giuliani
An Uncertain Glory: India and Its Contradictions - Amartya Sen and Jean Drèze
A post graduate in Economics, from the top-ranking University of Warwick (United Kingdom), with a passion for Consumer Behaviour Understanding, Abhinay plays a key role in delivering strategic solutions for the clients of the Dentsu Aegis Network in South Asia. What makes Bhasin stand out is his effort to establish India as a hub of innovation where ‘product-beta tests’ are made before exporting to other markets globally. Bhasin’s team has worked directly with the product teams of Facebook and Google in California in developing products that were tested in India before a global rollout.
With the volume of consumer data available in the digital marketing domain, owing to its real-time behavior driven nature, Bhasin was naturally inclined towards understanding the depths of this ecosystem and to make sense of the vast array of data available from a plethora of intent-driven platforms, to feel the pulse of the modern consumer.
Devotion to Duty Determines your Destiny – mantra that not only AbhinayBhasin believes in but also keeps him going. From an internship at Deloitte to Associate Director Data Sciences at Dentsu Aegis Network, AbhinayBhasin also made it to the prestigious Forbes #30Under30 2019 list and has won many accolades celebrating young talent in the M&A domain in the region such as IMPACT #30Under30, Social Samosa #30Under30 and was the sole APAC nominee for UK’s DataIQ New Talent Award.
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Abhinay is an experienced Data Manager with a demonstrated history of working in the marketing and advertising industry. He is skilled in Negotiation, Analytical Skills, Team Building, Market Research, and Management. He has strong research professional with a Post-Graduation in Economics from the top-ranking University of Warwick. He has also been featured in the coveted Forbes #30under30 2019 list. With Social consciousness being an inherent part of his personality, he also Heads the Public Relations team of ‘Kindness Unlimited’ a non-profit organization working towards a social manifestation of kindness and compassion in the country and formed its Youth Council.