David Meerman Scott is a business growth strategist, entrepreneur, advisor to emerging companies, and bestselling author. He’s written eleven books – including three international bestsellers and has delivered presentations in 44 countries and on all seven continents.
David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the web. An international bestseller published in 29 languages from Albanian to Vietnamese, New Rules, now in its 6th edition, is a modern business classic.
David’s forthcoming book, Fanocracy – coming in January, 2020 - reveals a new way to grow business. In an era of digital chaos and superficial online communication, what people are longing for is true human connection. the smartest companies understand that and are creating Fanocracy to turn customers into fans and fans into customers.
David has been a Wall Street bond trader, a male model, and a deadhead. He collects artefacts from the Apollo Space Program and has a lunar module decent engine in his living room. He’s done tv commercials, acted in the movie American Hustle, and was even in an opera, with Lascala no less.
David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including. The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for true human connection. Organizations have learned to win by tapping into this mindset, putting relationships with people above all else.
David’s eleventh book, Fanocracy(coming January, 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts–including those from the most unlikely industries–to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences.
David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.