Revathi Roy is a story of the power of passion that has helped her ‘drive’ down smoothly through various speed breakers in life. Be it in 2007, when she lost her husband or in March 2016, when she launched India’s first all-women hyperlocal delivery start-up Hey Deedee. Roy created value not just for herself but for other women too. In between, she had already launched and exited two other ventures.
Mumbai-based Roy drove a tourist taxi for 10 months after she lost her husband, in 2007. Fortunately, in the same year itself, she was able to build a business around taxi service called Forshe. Though her husband had several businesses running including leather, software, automobile spare parts, but Roy preferred to walk her own path. An economics graduate from the University of Mumbai, Roy has forty-seven years of hands on experience spanning industries (print media, manufacturing, women’s empowerment, education and government bodies),earlier she has also worked in the marketing department for companies like Times Group and India Today.
Today, at 57, she is the CEO of India’s first all-female last-mile delivery startup, Hey DeeDee. The company rallies women from low-income families and trains them to drive two-wheelers, with the aim that they will undertake last-mile delivery for companies such as Amazon, Subway and Pizza Hut, current clients of Hey DeeDee.
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Serial social entrepreneur, Revathi pioneered the first ever women’s taxi service in Asia creating brands like FORSCHE and VIIRA. Winner of NITI AAYOG’s Women Transforming India Awards – 2016, she is now focusing on her new venture, Hey Deedee – the first ever all-women instant parcel delivery service.
She has been working towards empowering the urban poor women since 2007. Her aim is to train 10,000 women this year and create the world’s largest real-time logistics platform. She wants to focus on last mile delivery and be the UBER of parcels. Currently, she has about 3000+ girls under training and about 100+ on the road already doing last mile deliveries. She’s a Wonder Woman – leading from the front, doing what needs to be done.