An alumnus of London College of Fashion, Designer Nimish Shah launched Shift in 2011. Shah graduated with a first class honors in Product Design and Development for Fashion Industries in 2007; bagging a scholarship from PAN UK for exploring use of organic cotton and “Fashioning the Future” award for materials innovation at The Center for Sustainable Fashion summit in London. Shah’s passion for garment care is evident in his laundry blog, which addresses impacts of suitability during consumption stage.His stints of work experience at fashion houses like Chloe and Burberry, and retailers like Browns and Jigsaw continue to inform and influence his work. Shah admits to a penchant for cool vintage that has become the house signature.
Shift pioneers in creating and evolving a premium fashion and lifestyle business with a common sense approach to sustainability and a belief in business that treats people, planet and profit with equal importance.
Nimish was recently appointed as the creative director at Bhaane – the cool kids clothing label by Anand S Ahuja.
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Nimish has been in the fashion industry for more than a decade, having worked for top-tier labels to launching his own brand, it’s been quite a journey for him. As he continues to lead the fashion scene in India from the front, he can add value to any conversation around fashion.